Considering Selling the Casein Paint I Make

January 20, 2018

I continue to be wrapped up in a family crisis, so I haven’t yet gotten back to my painting, but hope to tomorrow. In the meantime, I made up some more casein paint yesterday. This time I made some yellow ochre.

It came out very good. The paper shows a thin wash, and an undiluted sample painted over a black sharpie ink marker. I decided to use my last empty 45ml tube instead of the new 37s I got recently.

All this paint I’ve been making has got me wondering if anyone would be interested in buying some tubes of paint from me. Right now I have a bunch of burnt umber, titanium white, red oxide, and this yellow ochre. I have a few small jars of other colors, but can easily get more. I could put together a “basic set” of six tubes, such as what Richeson does with their caseins. I’m sure I could affordably sell it for $15 to $20, and possibly individual tubes as well for $3 or $4. That would be much cheaper then Richeson. Not sure how I would market them. Perhaps an Etsy page, or a Go Fund Me project would work. Does this sound like something any of you would be interested in? If so, please leave me some feedback.


  1. I left a comment on the About page, but decided to comment here, too. I’ve been using Richeson casein for a couple of years…might be interested in trying out a limited set or yours (tit w, blk, red, y. ochre) if you’re interested in selling one.

  2. Thanks for the response, Gary. I’ll be looking into getting some more pigment soon, so I’ll keep you posted.

  3. Yes! I’d love to have some of your casein paint. Casein medium, too, though I doubt there’s as much market.

  4. Hi, I’ve just started exploring grisaille underpaintings in casein to overpaint with gouache. I’d be interested in the umber and white in particular, but possibly the ochres as well. Any chance of a zinc white or (dare I dream) lead sulfate or baryte?

    • Actually, never mind the request for lead sulfate. It’d make cleanup too difficult for me, at least for now.

  5. I’m still considering the idea of marketing my own paint, but haven’t figured out the best approach. The white would only be titanium, at least at the beginning. I might also add a small bottle of medium. That would be easy. Thanks for the feedback. If anyone has experience with starting a crowdfunding program, let me know how that went.

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